Marketing Manager

Job Overview 

The Marketing Manager will lead and oversee EUI’s Marketing Department, ensuring the development and execution of integrated marketing strategies that strengthen the university’s brand positioning, enhance its market presence, and support student recruitment objectives. The role involves managing and aligning five specialized units: Social Media & Content, Student Recruitment, Media Production, Graphic Design, and Production. The position requires strong strategic leadership, data-driven decision-making, and effective collaboration with internal stakeholders and external partners to ensure consistent brand communication, high-quality marketing campaigns, and alignment with EUI’s institutional objectives.

  • Position Title: Marketing Manager
  • Department: PR & Marketing Department
  • Reports To: Director of PR & Marketing
  • Required Experience: Minimum 15 years of progressive experience in marketing
  • Language Requirements: Native or professional-level fluency in English (written and spoken)

 

Core Responsibilities

 

Unit Strategy & Team Leadership

  • Directly oversee and integrate five specialized units within the marketing department to ensure brand alignment and campaign cohesion.
  • Guide the social media & Content unit to develop engaging, platform-specific strategies that build community and drive engagement.
  • Partner with the Student Recruitment unit to execute targeted B2C and B2B lead generation campaigns for undergraduate and postgraduate programs.
  • Supervise the Media Production and Graphic Design units to guarantee premium, high-quality visual assets that reflect EUI’s premium academic standing.
  • Manage the Production unit to handle vendor relationships, event setups, and physical branding collateral across the campus.

Insights, Analytics & Reporting

  • Conduct regular competitive analysis to benchmark EUI against local and international higher education institutions.
  • Generate detailed, data-driven reports on campaign performance, digital metrics, and recruitment ROI for senior leadership.
  • Monitor market trends and shift marketing strategies dynamically based on consumer behavior and technological changes.

Communication & Relationship Management

  • Deploy excellent communication skills to bridge collaboration between internal academic faculties and the marketing department.
  • Act as the primary point of contact for external creative agencies, media houses, and PR partners.
Qualifications & Requirements

 

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (an MBA is highly preferred).
  • Experience: 15+ years of progressive marketing experience, with at least 5 years serving in a managerial role. Previous experience in the Education industry is a plus.
  • Technical Skills: Advanced knowledge of digital marketing, media production workflows, team workflows, and budgeting.
  • Interpersonal Skills: Exceptional presentation, negotiation, and cross-functional leadership capabilities.

 

Application Instructions: 
  • Applications will be reviewed until the positions are filled.

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