EUI Opens "Hidden Glory" Digital Art Exhibition Using Virtual Reality
Prof. Ahmed Hamad, Acting President of Egypt University for Informatics, inaugurated the "Hidden Glory" exhibition. The exhibition features works by two artists: Prof. Ashraf Zaki, Dean of the Faculty of Digital Arts and Design, and Dr. Adnan El-Halwagy, Director of the Digital Interior Design Program at the faculty.
The exhibition is organized by Misr University for Informatics in cooperation with the Capital University. It is held in the Grand Exhibition Hall at the Faculty of Fine Arts in Zamalek and runs until next Thursday.
The opening was attended by Dr. Aliyah Abdel Hady, Head of the Arts and Music Education Sector at the Supreme Council of Universities, and Dr. Yasser El-Sayed, Dean of the Faculty of Fine Arts in Zamalek, part of Capital University.
Prof. Hamad said the exhibition uses virtual reality technologies and highlights the role of digital arts, which he described as no longer a luxury but an important part of "the battle for awareness" and the building of a modern visual identity. He noted that combining smart display systems powered by artificial intelligence with virtual and augmented reality gives audiences a new expressive language that speaks to future generations and opens limitless horizons for the knowledge economy and creative industries.
He added that "Hidden Glory" marks an advance in the spatial design of art exhibitions. Using smart glasses, visitors can walk through the galleries and experience digital artworks in a different way. He described this as a fundamental shift in the concept of creativity, in which algorithms replace the traditional canvas and interactive three-dimensional environments replace the brush.
Art, he said, has become an integrated system that merges the precision of technology with the passion of human innovation. This is something the university experiences daily at its Faculty of Digital Arts and Design in Knowledge City in the New Administrative Capital, where "digital art" is viewed as a strategic bridge between "new media arts" and the latest software and engineering technologies, with the responsibility of preparing a new generation of creators able to shape tomorrow's visual identity.
Prof. Hamad also announced that the exhibition's works will soon be shown again at the university's campus, giving students and their families the chance to experience the show, enriching academic life and stimulating creativity among students and faculty. He pointed to the university's strong results in digital arts, including numerous awards won in the field.
Prof. Ashraf Zaki said the exhibition's works redefine the visual future in the age of artificial intelligence. Digital art, he explained, is no longer limited to transferring traditional drawing tools onto a screen; it has branched into specialized fields combining art, programming and design:
Interactive Drawing and Illustration: uses software brushes and pressure-sensitive tablets to simulate traditional tools, with virtually limitless processing possibilities.
3D Modeling and Sculpting: relies on dimensional engineering to create complex digital models used in global cinema, character design and game development.
Animation and Multimedia: blends motion, sound and visual design to deliver messages and user experiences smoothly and dynamically.
Generative and Algorithmic Art: seeks a common language between artist and code, where code builds visual forms and structures based on mathematical equations.
Game Media Development and Interactive Design: an integrated artistic medium that turns the digital game from an entertainment tool into a deep artistic experience combining visual narrative, composition, lighting and virtual world space.
Prof. Zaki added that "immersive visual" technologies and smart display systems are the foundation of the new generation of digital art, offering creators and audiences unprecedented interaction. They allow artists to create within a three-dimensional space and let viewers walk inside a painting and explore its details visually and spatially. They can also animate static murals, place digital sculptures in public spaces and squares without physical limits, and turn exhibition halls into interactive screens whose colors and lighting change according to crowd movement, visitor numbers or live environmental stimuli.
Dr. Adnan El-Halwagy stated that the entry of artificial intelligence and deep learning models into the art field has not eliminated the artist's role. Instead, it has reshaped the artist's tools and stimulated creative thinking.
He said this integration appears in several forms:
Visual generation and concept enrichment: speeding up brainstorming and "concept building" by turning advanced text descriptions into initial visual drafts.
Artistic style transfer: analyzing the mathematical and visual characteristics of historical artworks and applying them to new media or moving scenes with high precision.
Automation of complex tasks: automatically handling lighting, adjusting shadows and enhancing visual detail so artists can focus on the creative side.
Documentation and archiving of interactive arts: using intelligent systems to protect digital heritage from technical deterioration.
